Cyclect achieved Business Superbrands



For immediate release




Prestigious achievement represents the highest mark of brand status for a company.


1st March 2012, Singapore – The Cyclect group is pleased to announce that Cyclect has achieved the Business Superbrands Status today. This achievement is only presented when a company has fulfilled all the stringent standards set by the Superbrands organisation and marks an achievement in Cyclect’s brand recognition.


Business Superbrands is an exclusive brand recognition for established B2B brands. Brands need to pass 2 stages of qualification in order to receive this prestigious recognition. At the first qualifying stage, brands are assessed from 3 aspects; locality, longevity & financial stability. At the second stage, the brand panel, an independent group of marketing and communication professionals, evaluate the brand and scores each brand against five major criteria; brand reputation, market share, innovation, recognition and its corporate and social responsibility.


Our major achievements in 2011 include, partnering with Pine Creations and expanding into India and Myanmar. Pine Creations enabled us to expand our portfolio to include interior design and installation works. We now offer more attractive turnkey packages to current and new customers.


Cyclect India was established in the same year and looks set to commence its first project in electrical works. It is through such strategic changes that enable the Cyclect brand to stand out and be recognized.


Cyclect having achieved this status, will have the rights to leverage on its Business Superbrands Status and use the Business Superbrands logo which has been proven to be a highly effective sales and marketing tool.


Melvin Tan, Managing Director of Cyclect says, “Cyclect is proud to achieve Business Superbrands status. It is our latest iconic milestone, one that is the collective achievement of all our business partners. Along with our Enterprise 50 and SME1 Asia awards, the Cyclect family continues to reach new heights. We aim to create new paths and grow the company even further this year. With an internationally recognised brand award, we can reach new markets and customers. It also bolsters our staff morale and renews confidence in our customers.”


Mark Pointer, CEO of Superbrands Singapore says, “Business Superbrands is an internationally recognised branding programme which pays tribute to the best and most valued business to business brands around the world. To achieve Business Superbrands Status, companies must have established the finest reputation in their fields, significant market share and achieve a high level of brand recognition to be able to qualify. A Business Superbrands means that Cyclect is seen as more trustworthy, of higher quality and has a better reputation. These are traits that will help Cyclect grow and develop more.”


Companies which achieve Business Superbrands Status are also included in the Business Superbrands reference book, the Superbrands website and they have usage rights to the Business Superbrands logo. They can also leverage on media coverage that any Business Superbrands campaign garners.



For more information, contact:


Mr. Tan Ee Wei

Business Development Manager, Cyclect


Ms. Joanne Huang

Senior Brand Liaison Manager, Superbrands

MSD GES Capital Project Safety Award

February 2012

MSD International GmbH awards Cyclect a safety award for the GES Capital Project. The award recognizes Cyclect's contribution towards achieving 250,000 safe man-hours for 2011's HCV034 and HCI projects.

In his testimonial, HCV034's project manager, Mr. Puri Puneet says: "Through the excellent planning and execution activities of Cyclect, the HCV034
Project was able to achieve its milestone commitments to the site. Cyclect also performed additional scope activities to support the team and enabled the project to handover a quality facility. Based on (their) outstanding performance, I will definitely consider Cyclect for new capital projects."

The award was received by Mr. Muthu Palanivelu, Cyclect's Project Manager of Process and Utilities.


Mr. Muthu Palanivelu (L) receiving the award from MSD's representative

Boustead Certificate of Achievement

20 January 2012

Cyclect received a certificate of achievement from Boustead Projects for a "250,000 accident-free man hours" milestone at the TMUC Denim Water Treatment Plant Project.

Chemical Specialties Limited Performance Award

13 Dec 2011

Chemical Specialties Limited (CSL) recognized Cyclect as the company with "Excellent Health, Safety and Environmental Performance" in a ceremony that took place in CSL's Jurong Island plant on 13 December .

"We are very proud to be recognized as one of CSL's high performing electrical contractors again. The sense of pride in our Process and Utilities team is even greater after receiving the safety award from one of our esteemed clients. We received this award thanks to the commitment and performance of all our team members.", said Mr. Muthu Palanivelu, Cyclect Process and Utilities Project Manager.

The award ceremony took place on 13 Dec 2011, in CSL's Jurong Island plant.

Mecflou wins SME1 award

28 October 2011

Mecflou won its first SME1 award at the inaugural SME1 Asia Awards held at Marina Bay Sands.

The SME1 Asia Awards recognises and rewards Small and Medium Enterprises that are socially responsible and successful – especially those that have implemented business practices that contributed to the development of people, society and the environment, thus promoting sustainable growth in Singapore and beyond.

Managing Director Mr. Kenneth Ng received the award for 9th place overall and 3rd in the Notable Award category.

“Well done to everyone of Mecflou. The SME1 award goes to all the employees of Mecflou and its partners. Congratulations.” says Kenneth.

When asked if it is hard work that brought them here, he says: “Yes, hard work. From the people who truly appreciate working with us and from the various customers that truly support us for the past 8 years.”